Need
Quickly and humanely integrate the marketing department of a large acquisition into the operations of the new parent company. Identify and recommend significant cost savings while enhancing the ability of the new organization to compete on a much larger scale.
Actions
Identified and recommended organizational best practices, researched and quantified cost synergies, defined key integration tasks to be performed and developed organization structure for the newly combined company.
Results
- Cost saving targets exceeded.
- Implementation timeline met.
- Business continuity ensured.
