Need
Due to marketplace and post-merger pressures the Marketing department of a large OTC pharmaceutical firm was not optimized, as evidenced by mis-allocation of staff, duplication of work, and limited ownership & involvement.
Actions
Worked with top management to set objectives, collect and analyze data, generate alternatives and oversee implementation. Highlights include benchmarking best practices, profiling staff performance & potential, developing specific recommendations on structure, and developing pre- and post-change communications.
Results
- Streamline organization and lower costs with fewer management levels.
- Improve work flow and clarify roles/responsibilities.
- Improve career progression with better delineation among levels.
- Increase retention of high potential individuals.
